Every small business owner is a de facto writer. Think about it – you write emails, product descriptions, sales letters, web copy, your business plan. The list is endless. Part of good business writing is clear, concise sentences and effective editing. It can be embarrassing and costly to send out business information that’s rife with spelling and grammar errors.
One of my favorite tools to help you self-edit is Grammarly. Grammarly is online software that checks spelling, grammar, and punctuation. It comes in free and paid versions. The free version is robust enough to handle everything from emails to social media posts to print and e-books. The paid version catches more complex errors and also includes a thesaurus.
You can add either version as an extension in Google Chrome. The paid version can be added to Microsoft Word and other word processing applications. Grammarly runs in the background and automatically check everything you write. That includes social media posts, emails, ads, etc.
Fun fact: Once your brain knows what’s supposed to be there, your eye will often see it even if it’s not actually there. Weird, but true!
Grammarly also has a cool blog. Check out their posts on increasing writing acumen, writing resources, the correct use of hyphens and more. Their blog is humorous and helpful for small business owners and anyone else who writes on a regular basis.
Text-speak and hard-to-decipher abbreviations may be taking over, but not in the business world. For small business owners, it remains vital to put your best foot forward with error-free spelling and grammar.
Sloppy copy can cost you more than mere embarrassment. It can turn away customers and cost you sales and profit. Head on over to Grammarly’s website and sign up for an account today. Your business and your clients will thank you.