I make my living as a freelance copywriter, blogger, and web content writer. For years, I didn’t blog. Once I did start blogging, it was with a very hit-or-miss tempo. Don’t do that. Blog in a way that suits you. For instance, while I have a blog site, I also blog right here on LinkedIn Pulse once a week. Here are my top three reasons freelance writers should blog somewhere and on a regular basis.
1. Blogging Builds Your Brand
Blogging is an excellent opportunity to reach readers, writers and influential people in your chosen genre. Click To TweetA blog also provides you with a plethora of writing samples (see point 3) which will be requested every time you go after an assignment. A blog is also an excellent way to give readers a sample of what you can do.
2. Blogging Showcases Your Genre(s) And Style(s) Of Writing
If you follow my blog on LinkedIn (the one you’re reading right now), you’ve surely noticed that my preferred blog writing style is lists with short paragraphs and solid content. Selecting and perfecting your niche will help you connect with your ideal audience, position yourself as an expert in your field and increase awareness of your skills and know-how.
3. Blogging Builds Your Stash Of Writing Samples
Writing samples are the meat of every freelance writer’s resume. This is easier to do if you choose a writing niche and stick to it. Doing so not only allows you to go after the right assignments, it also lets you tailor your blog posts to the specific needs of potential clients.
There you have it. Three good reasons blogging can enhance your freelance career and increase your income. Here’s a bonus reason: At the end of a year of blogging, you can compile your posts into a book or ebook. Stay tuned!