Why Now Is The Time To Plan Your 2018 Small Business Blog Calendar

Today is the second to the last day of October. That means there are only two months left in 2018 and they’re going to FLY by! Before the holidays hit hard and heavy or the winter doldrums set in, take time now to plan your 2018 blog calendar. It will make writing your 2018 blogs so much easier when the groundwork is already laid. Here’s how to do it.

  • Decide right now how often you’ll blog. The frequency and pace of your blogs is totally up to you, but once you choose a pace, stick with it. Posting on a regular, consistent basis makes it easier for your readers to anticipate and keep up with your blogs.
  • Plan your holiday blog posts first. They’re usually the simplest posts because they speak to a celebration most people are already aware of. Be sure to include some offbeat holidays that fit your industry, like Nation Blog Writing Day or National Grammar Day.
  • Choose at least 52 topics to blog about. If you blog once a week, you have a whole year worth of blogs by the time you finish choosing. If you blog multiple times a week, you have a framework for each week’s theme.
  • Use Hootsuite or another social media management tool to pre-schedule your social media posts. While you’re getting your blog topics together, make sure your social media postings correspond to your blog. It’s an easy way to drive new readers to your blog.
  • Make sure you set short term (drive traffic to your website) and long term (increase sales and profitability) goals for your 2018 blog. Plan any sale dates, discounts, events, and industry updates into your blog calendar.

Here’s how I put all that into practice. I take one day every quarter and plan, write, and schedule all my blog posts for the upcoming quarter. Once all the blogs are written and scheduled, I head on over to Hootsuite and schedule all the social media posts that point people in the direction of my blog. It takes an entire eight-hour day to get all that done, but once it’s done, I’m finished for the entire quarter and can focus my energy on other things that help grow my business and increase my profits. It’ll work for you, too.