You know how quickly 2017 flew by? 2018 has the exact same number of hours, days, weeks, and months – and they’re going to move at the exact same pace. That’s why smart small business owners set aside time to create a plan to maximize the time they spend working on their business and in their business. Ideally, as an entrepreneur, you would have created a plan for the year ahead – or at least for the first quarter – during the last quarter of 2017.
Goal setting is one of the most important things you can do for your business. Goals and plans help you stay focused and on track. Here are the five major things you should have a written plan for:
- Daily Marketing Activities
Your small business really should be performing at least one marketing activity each day. Planning these activities on a marketing calendar is a smart way to reach new customers, create extra income, and test marketing trends and strategies.
- Social Media Posts
Whatever social media channels your business is on, a social media scheduler like Hootsuite or TweetDeck can help you plan your posts in advance and create a robust social media presence while you work on other parts of growing your business.
- Events Calendar
What events will you host, and which will you attend? Knowing this in advance lets you plan your social media to coincide with these events. It also lets you decide in advance which events will most readily benefit your company.
- Income Goals
Set daily, weekly, and monthly income goals that help you home in on the number of products and services you need to sell on a regular basis.
- Customer Acquisition
Knowing who your ideal clients are is a major part of running a successful small business. Knowing how to reach them is even more important.
Setting goals and turning those goals into a plan is a smart way to give your business a running start toward success. Don’t make the mistake of carving your plans in stone, though. Flexibility is one of the biggest advantages of running your own business. It’s never too late to get started, so don’t let 2018 run away from you. The right planning can make your small business run like the well-oiled, profitable machine you need it to be.