by Patrice Turner | | Blog, Uncategorized
Your content marketing strategy consists of the content you create or curate to share on your website, blog, videos, newsletters, and social media posts. The goal of content marketing is to share your brand on a regular basis with your target market without...
by Patrice Turner | | Uncategorized
Like businesses of every size, your small business has – or should have – a website. A business without a website is all but invisible these days. While a website is important, having one that never gets seen is akin to having no website at all. That’s why I’ve...
by Patrice Turner | | Uncategorized
Referral marketing – marketing products and services to new customers through existing customers – is a savvy small business marketing strategy. It lets other people sing your praises and bring new customers to your door. Referrals usually come in three forms: word of...
by Patrice Turner | | Uncategorized
When your small business blog is SEO optimized, it gets the search engines to notice you, index your website, and bring readers to your blog. That’s why SEO optimization and functionality are the goals of many small business blogs. Readability, though, is equally...
by Patrice Turner | | Uncategorized
Let’s face it. Even for professional content creators, churning out an endless stream of content can be a challenge. The key to strong, consistent content creation is knowing your target market and equipping yourself with ninja level research skills. Additionally,...
by Patrice Turner | | Uncategorized
When small business owners think of low-cost marketing ideas to promote their products and services, they often think of flyers and postcards. There are many other ways to market your small business without spending a fortune. Consider these ten marketing methods that...
