5 Reasons Your Small Business Should Outsource Your Content Creation and Development

If your small business is considering outsourcing its content marketing, like web copy and blog posts, you’re probably experiencing one of these frustrations:

  • You don’t have enough hours in the day to get it all done (who does?)
  • You have a blog, but post to it irregularly or infrequently
  • You’re not engaging with your ideal clients
  • Your target market doesn’t view you as their go-to expert
  • Creative, engaging writing simply isn’t your strong suit

Check out these five reasons your small business should hire a professional, experienced copywriter to manage your blog content, engage with your target market, and build your small business brand.

  1. Writing a blog is serious business for your business. It costs more than 60% less than other marketing methods, but has a return on investment of up to three times as much.
  2. Content creation accounts for almost 65% of all the outsourcing dollars businesses spend.
  3. When you work with a professional writer, they enhance the quality of the content you share. They can help your web copy sing and make sure your blogs hit their target.
  4. Outsourcing content creation saves time and money because it lets you focus on what you do best, while letting the copywriter use the power of words to tell your story and compel action.
  5. A copywriter may just give you a whole new perspective on your business. You’ll love the fresh eye they bring to your products and services and the new directions they can help your business take.

A word of caution, though. Don’t let money be the only factor in your decision to outsource your content. Choose the best copywriter you can comfortably afford. Ask for references and referrals, samples of their work, and their going rates. You might not want the most expensive content creator, but you probably don’t want the least expensive one, either. Schedule a discovery call that lets you start building a relationship with the copywriter you choose. It will go a long way toward helping the copywriter put your company’s best foot forward.


5 Reasons You Definitely Should Have A Small Business Blog

A small business needs to use every tool at its disposal to get and keep the attention of its ideal clients. It’s a perfect, low-cost way to engage with your target market, share your expertise and experiences, and give them a peek into the inner workings of the products and services you offer. Keep reading for five more reasons your small business should definitely have a blog.

  1. Hands down, the number one reason to blog is to get Google’s attention. Google’s search algorithm crawls your site looking for your keyword about every 200 words. A blog hosted on your website is a smart way to nudge Google to increase your search engine ranking.
  2. A blog is a great way to tell your brand’s story. Your customers and clients love to be in on the know. They’ll enjoy reading about why you started your business, what your next steps are, and any other insider info that explains your brand and cements you as an expert.
  3. If your blog has a comments section – and it should – it’s a great way to get valuable feedback from new and potential clients. It’s like having an informal survey. If you ask them, your ideal clients will tell you how to sell to them, when, and at what price point.
  4. According to Hubspot, 69% of businesses attribute their success at lead generation to blogging. That means blogging works. It also means you need to use it as one of your top marketing methods to increase interest in your brand and increase sales.
  5. A blog is an attraction marketing tool that draws clients to you rather than having you chase them all over the internet. Interviews with influencers in your industry, lists of hard-to-find resources, and expert tips go a long way toward establishing your expertise in your field.


Does your small business have a blog? If so, drop a link in the comments. I’d love to check it out. If not, tell me why you’re not blogging, and I’ll see if I can help you find ways to start a blog your target market will love.

Why Now Is The Time To Plan Your 2018 Small Business Blog Calendar

Today is the second to the last day of October. That means there are only two months left in 2018 and they’re going to FLY by! Before the holidays hit hard and heavy or the winter doldrums set in, take time now to plan your 2018 blog calendar. It will make writing your 2018 blogs so much easier when the groundwork is already laid. Here’s how to do it.

  • Decide right now how often you’ll blog. The frequency and pace of your blogs is totally up to you, but once you choose a pace, stick with it. Posting on a regular, consistent basis makes it easier for your readers to anticipate and keep up with your blogs.
  • Plan your holiday blog posts first. They’re usually the simplest posts because they speak to a celebration most people are already aware of. Be sure to include some offbeat holidays that fit your industry, like Nation Blog Writing Day or National Grammar Day.
  • Choose at least 52 topics to blog about. If you blog once a week, you have a whole year worth of blogs by the time you finish choosing. If you blog multiple times a week, you have a framework for each week’s theme.
  • Use Hootsuite or another social media management tool to pre-schedule your social media posts. While you’re getting your blog topics together, make sure your social media postings correspond to your blog. It’s an easy way to drive new readers to your blog.
  • Make sure you set short term (drive traffic to your website) and long term (increase sales and profitability) goals for your 2018 blog. Plan any sale dates, discounts, events, and industry updates into your blog calendar.

Here’s how I put all that into practice. I take one day every quarter and plan, write, and schedule all my blog posts for the upcoming quarter. Once all the blogs are written and scheduled, I head on over to Hootsuite and schedule all the social media posts that point people in the direction of my blog. It takes an entire eight-hour day to get all that done, but once it’s done, I’m finished for the entire quarter and can focus my energy on other things that help grow my business and increase my profits. It’ll work for you, too.

5 Small Business Productivity Hacks

Wanna say goodbye to free time, juggle multiple irons in the fire, and wear waaaaay more than 17 hats? All you have to do is own a small business. For most of us, small business ownership is a one-woman-show in the early stages. That means you need to put systems in place that help you function as efficiently as possible. These five productivity hacks will help.

Use Technology To Your Advantage
Be on the lookout for software and apps that help you stay organized, time-conscious, focused, and productive. My preference is always for tools that let me schedule tasks like social media ahead of time and ones that give me plenty of set-it-and-forget-it options. That includes autoresponders that send emails out in a drip series and eBooks that generate sales and download automatically.

Tackle Simple Tasks ASAP
It’s easy to ignore no-brainer tasks when they come across your desk, but ignoring them can lead to an alarming build-up in simple tasks. Take care of simple tasks as soon as they land in your inbox. That can give you a quick break from more intensive tasks and help avoid that dreaded overwhelm when they all add up and send simple out the window.

Outsource. Outsource. Outsource.
Play to your strengths, do the things you’re a natural at, and outsource all the rest. Think outsourcing is expensive? Look at it this way. Outsourcing accounting and tax management to a pro can save you not only time, but also aggravation if the IRS starts picking on you. Outsourcing content creation has the same effect, but without the potential tax penalties.

Work In One Central Location
I learned the hard way that a billiondy client emails and requests per day can drive you absolutely mad – especially if there’s more than one team member working on a project or with a particular client. Try all-in-one team workspaces and project management tools, like Basecamp or Huddle.

Make A Preemptive To Do List
I’m a list girl. I LOVE lists and I live by them. I have a trick, though, for keeping my day organized – I create my to do list the night before. That lets me focus on the day ahead, do a little future casting, and still have some semblance of a life. Try it!

Those are my five favorite productivity hacks. What Jedi mind tricks and awesome apps and software do you use to keep yourself organized and on track? Share them in the comments. You might just inspire a fellow business owner.

10 Ways To Find The Right Freelance Copywriter For Your Small Business Blog

Running a small business, joining the ranks of burgeoning entrepreneurs, and launching a startup are challenging yet amazingly rewarding undertakings. Small business ownership is not for the faint of heart! In fact, it’s a surefire way to wear far more than seventeen hats.

One of the ways entrepreneurs juggle all the balls they have in the air is by outsourcing a variety of tasks, including their blogs. Here are ten reasons you should outsource yours, too.

  1. Outsourcing your blog frees up time to let you focus on the core competencies you bring to your business.
  2. Choosing a freelance copywriter to create your blog posts is an affordable way to work with an expert writer.
  3. Using a wordsmith to tell your brand story is a powerful way to grab the attention of your target market.
  4. Having a small business blog is absolutely essential in the digital and Internet age. Your target market looks to your blog for witty, engaging, valuable content and resources.
  5. Outsourcing your blog can be a short-term or long-term commitment – whatever fits your needs.
  6. Professional copywriters can strategically insert your keywords into your copy and improve your SEO rankings.
  7. Content helps establish your expertise, build brand recognition, and drive customers to your blog or website.
  8. Content is too important, and drives too much market share, to ignore.
  9. Content pros usually have a faster turnaround time because they have skills and expertise that let them get your content created quickly.
  10. Outsourcing offers an amazing return on a worthwhile investment.

Whatever you decide to do to keep your readers regularly engaged with your brand, you’ll love the affordability of using a blog as a compelling marketing tool.