Great minds don’t think alike – and that’s a good thing. A collection of great minds thinking differently, about the same subject, committed to a productive outcome is better than a group of people yes-ing similar ineffective thoughts and unproductive actions.
I love being an entrepreneur. Owning my own business allows me to manage my time effectively while maximizing my income. I love it. Until it’s time to market.
Marketing is a challenging, taxing everyday component of doing business. It’s unavoidable. Doing it strategically and successfully is paramount to staying top of mind with your target market. Here’s the thing – because it’s an everyday activity, it can quickly become boring, staid and unproductive. What do you, as a small business owner, do when you hit a marketing snag?
Turn to other business owners.
When I’m in the room with a dozen fellow business owners and they’re all putting their collective years of skill and experience along with a fresh perspective – fantastic combination – to work on marketing and sales strategies to grow my business, I feel energized and encouraged. I’ve been amazed at some of the simple marketing ideas and outlets I’d overlooked. I’ve also been impressed by sophisticated strategies I didn’t know I could implement on my own. Effective marketing is a team effort. So many minds looking for the same successful outcome from differing perspectives and stages of life and business is what makes marketing truly sing.
The best part is that, conversely, I get to do the same thing for them. Initiating marketing ideas, assisting in event creation and scheduling, refining a target market and providing a compassionate, listening ear for fellow entrepreneurs on the road to success is a win-win-win situation.
Call it what you will – Mastermind, Think Tank, Meetup – these groups foster accountability, facilitate growth, spark imagination, foster creativity and harness the power of connectivity. Can your business use marketing help or advice? Consider joining The Women’s Business Mastermind Exchange for our upcoming meeting.
This cool tool lets you check pronunciation, spelling and more. You can even use it to correctly spell the word misspell.
I’m a word junkie and I love this tool that lets me find words with similar meanings without making my writing sound redundant.
Grammar snobs (I admit to being one of them) won’t have a thing on you with this helpful editing app. It finds – and corrects – up to ten times as many grammar errors as traditional spell check.
This is one of the best bibliography creators around. It creates bibliographies in multiple formats. If you’re writing anything from academic papers to books to magazine articles, this is the tool for you.
This powerhouse app lets you write, edit, organize and store your work online. It offers writing guides and a great community of writers to keep you motivated.
So, there you have it. My five favorite online tools that help get my writing juices flowing. You’re all out of excuses now, so get crackin’ and let me know in the comments section if you have other online tools of our trade.
I make my living as a freelance copywriter, blogger, and web content writer. For years, I didn’t blog. Once I did start blogging, it was with a very hit-or-miss tempo. Don’t do that. Blog in a way that suits you. For instance, while I have a blog site, I also blog right here on LinkedIn Pulse once a week. Here are my top three reasons freelance writers should blog somewhere and on a regular basis.
1. Blogging Builds Your Brand
A blog also provides you with a plethora of writing samples (see point 3) which will be requested every time you go after an assignment. A blog is also an excellent way to give readers a sample of what you can do.
2. Blogging Showcases Your Genre(s) And Style(s) Of Writing
If you follow my blog on LinkedIn (the one you’re reading right now), you’ve surely noticed that my preferred blog writing style is lists with short paragraphs and solid content. Selecting and perfecting your niche will help you connect with your ideal audience, position yourself as an expert in your field and increase awareness of your skills and know-how.
3. Blogging Builds Your Stash Of Writing Samples
Writing samples are the meat of every freelance writer’s resume. This is easier to do if you choose a writing niche and stick to it. Doing so not only allows you to go after the right assignments, it also lets you tailor your blog posts to the specific needs of potential clients.
There you have it. Three good reasons blogging can enhance your freelance career and increase your income. Here’s a bonus reason: At the end of a year of blogging, you can compile your posts into a book or ebook. Stay tuned!
Writing can be an absolute delight. Consequently, there’s no feeling as frustrating as having a story (or several stories) trapped inside your head. These tips will help you get your story down on paper and shaped into an attention-grabbing blog post.
- Keep A Notebook Handy
Ideally, the notebook you carry should fit in your bag. Keep it at hand for those unexpected thoughts and ideas that often come up and are sure to be forgotten if not jotted down. Take note of story ideas and blog posts.
- Write Every Day
Write something. Write anything. Start a new blog, email campaign, diary, journal – anything that will keep your writing muscles exercising and your writing chops sharp. Of course, don’t use these things as an excuse not to write your actual blog post.
- Stop Writing
Yes, I said stop writing. Read a book, take a walk, take in a movie or complete another project. In other words, take a breather from your writing and you’ll be able to come back to it with a fresh eye and a new appreciation for your work.
- Steer Clear of Superfluous Words
Don’t use large, loquacious words where simple words will do. Don’t use jargon your target market might not understand. Write to make your point, not to show off your vocabulary. Unless you’re writing a technical manual, your readers will appreciate a clear path more than they’ll appreciate a cluttered roadway.
- Break Your Editorial Calendar Down Into Manageable Chunks
Start with a list of topics that can be used as a guide or outline for your blog. Then write each post in the order that works best for you, which might not be chronological. Start with the one that is easiest to write and go from there.
Hopefully, these tips will help you banish writer’s block, writer’s procrastination, and writer’s fear. Put pen to paper and get started. Your clients and potential clients will thank you!